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PentaGRAFX just completed the opening salvoes in a new marketing and ad campaign for DiamondTouch. DiamondTouch is a software company that provides POS systems to a very narrow niche market — pizza delivery restaurants.

This is a new direction for DiamondTouch and aims to help with differentiation from their competitors; rather than talking about product features, in the new campaign, we emphasized the main reasons DiamondTouch's customers buy their product and remain so loyal — 1. The people at DiamondTouch; 2. Ease of use; and 3. Direct benefits to the bottom line.

We just finished a final piece of collateral for DiamondTouch as they head off to Las Vegas to a pizza trade show. Armed with a new booth design, new ad, and new collateral, they're sure to come home with tons of leads that will help them solidify their lead in the pizza POS space.