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We just finished a new website for our client, Southland Safety. They’re an industrial safety company with clients in Oil & Gas, Manufacturing, Chemical Manufacturing, Construction, & DOT Operator Qualification.

The site was three times larger than originally planned and we accomplished everything we set out to do at the start; improvising, adapting, and overcoming all the obstacles we met along the way.

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Our newest client, WindoDressing™, a home improvement company in East Texas specializing in window treatments and kitchen and bath design, just turned on the switch for their new website. Business is very good and they have high hopes to create a touchpoint for customers both to see their products and to be able to contact the company for their products and services.

Future plans include a blog and a Before/After photo album to show off their work.

If you live in East Texas, visit their site and look over their line of products. They're good people and do excellent work.

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Lots of projects going on here at PentaGRAFX. Stay tuned for more news.

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Things have been hopping around PentaGRAFX for the past few months, leaving things like updates to our Latest News blog to pile up on the corner of our desk. This is a problem that is more welcome than not.

3-in-1 Product Brochure

With that said, one of the recent print projects we've done was a bit of a challenge — the new piece, a 12-page brochure + cover for DiamondTouch, Inc. It incorporated a pocket inside the back cover to contain letterhead, a CD, and a business card. The challenge was bringing together 3 previous pieces: a presentation folder, 10 (+ 2 new) sell sheets, and a 4-page brochure into a single brochure. We also were asked to mimic the color scheme of the company's trade show booth while keeping the overall look of the piece consistent with previous collateral, which had a clean, open look.

It was a fun project and the piece benefited from the terrific product photography of Marty Perlman here in Dallas.

Bottom line — the client, Tom Bronson, president of DiamondTouch loved it! He even printed more than he has in the past and his very excited resellers couldn't wait to get their hands on them.

Website Design

At PentaGRAFX, we're constantly reaching, growing and stretching to acquire skills, hire people, and create relationships that help us to serve our present and future clients. For almost 20 years, we've been primarily a print-oriented design firm. And, although print isn't going away anytime soon, the market has changed and the rate of change is accelerating. That's why we're now offering web design and search engine optimization for our clients.

Our newest web client is Candice White, a brilliant fine art and portrait photographer based here in Dallas. She knows precisely what she wants and demands nothing less than our best effort.

We stepped up to the task and produced a website that we're very proud of for its beauty, simplicity, and ease-of-use. With over 200 images in her online portfolio, it became clear that staying organized would be a chore. But once in the groove, things went very smoothly.

Simple, elegant, and scaleable. . . that's why the client said, "IT IS BEAUTIFUL! I'm very pleased."

Along the way, we redesigned her company logo and incorporated it into the site. Two versions are shown here.

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That's it for now. More to come soon. Keep those cards and letters coming. . . er, make that, IMs and emails.

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PentaGRAFX just completed the opening salvoes in a new marketing and ad campaign for DiamondTouch. DiamondTouch is a software company that provides POS systems to a very narrow niche market — pizza delivery restaurants.

This is a new direction for DiamondTouch and aims to help with differentiation from their competitors; rather than talking about product features, in the new campaign, we emphasized the main reasons DiamondTouch's customers buy their product and remain so loyal — 1. The people at DiamondTouch; 2. Ease of use; and 3. Direct benefits to the bottom line.

We just finished a final piece of collateral for DiamondTouch as they head off to Las Vegas to a pizza trade show. Armed with a new booth design, new ad, and new collateral, they're sure to come home with tons of leads that will help them solidify their lead in the pizza POS space.